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Are you looking for unique ways
to promote sales of services and products at your auto garage? Prices
and service are important, but promotional products can give you
the edge over your competition in many different ways. Promotional
products can help foster customer loyalty, express your appreciation
to your customers, offer incentives for various services and increase
your sales. Market research shows that marketing promotions that
include promotional products have a far higher rate of effectiveness
than adverts on their own. If you're tired of spending money to
run advertisements in your local newspaper or radio stations and
getting little response, why not try a different strategy that includes
promotional products as incentives, rewards and reminders?
There are many typical promotional products that
can be used to publicize your garage and increase customer loyalty.
One of the keys to making a promotional strategy effective is to
tie the promotional product into the product or service that you're
trying to sell. If you're looking to increase sales on a brand of
tires, for instance, you might include a tire gauge with each set
of that brand of tires that you sell. Print your garage name and
telephone number on the gauge, and you'll have an ideal promotional
item that will remind your customers of you every time they check
the air in their tires. |
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Along the same lines, you might
try this strategy used by one local garage. Whenever their mechanics
do a full auto tuneup or an oil change, they hand out a handy memo
pad with attached pen that mounts on the dash of the car. The plastic
area of the pad holder is printed with the name and telephone number
of the garage. On the cardboard backing of the replaceable notepad,
the mechanic makes a note of the date of service and the recommended
date of next service. When the owner brings the car back again for
a follow-up service, the mechanic replaces the pad with a new one
and the new dates.
There are many other types of promotions that you
might use to publicize your business and increase sales. If your
auto garage is also a filling station, for instance, you can encourage
your customers to fill up more often by giving out a free incentive
gift with every fill up. Change the incentive product every few
months so that there's always a new item that your customers will
be eager to earn by filling up their tanks. If you also have a snack
shop or sell coffee to drivers, offer travel mugs with your name
and logo on them. |
Don't forget the standard promotional
items, though. Some traditional uses of promotional products
are have become traditional because they are so effective. One of
the most traditional - and effective - promotional products for
your filling station or auto garage is a promotional calendar. Choose
a calendar that your customers will find useful and unique enough
to hang on their office wall or carry with them in their pockets,
and you'll put your name and contact information where your customers
will see them every day. Tina Rinaudo is one of the leading lights in the
UK promo gifts industry.
Tina is a key member of YesGifts, the UK's fastest growing online
promotional items resource specialising in promotional pens, mugs,
mouse mats, umbrellas, conference items and much more.
Article Source: http://EzineArticles.com/?expert=Tina_Rinaudo |
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